Posts Tagged ‘idea’

Ideas are Cheap

Published by woody on August 27th, 2010

I’m not saying that an idea isn’t worth something, it’s just that there are lots of ideas out there. I get a few each week. People always come up with ideas for apps and think they can make a quick buck by getting a partner to develop it for them. This is not unlike the days of the Internet boom, when people had ideas for Web sites.

It is common now for someone to get an idea for an app and seek out someone to develop it for them. But most developers do not want to work with someone who only brings an idea to the table. Developing an app is a lot of work, not just programming. After a few months of long days and no weekends, while the idea guy keeps telling you how to do it, is no way to start a business partnership. Imagine a guy who has an idea for a movie script. He teams up with another guy who writes the script, gets the actors and crew, shoots the movie, edits it, and takes it to market. How much was the idea worth? Idea generators always overvalue their idea and undervalue the work it takes to make it. An idea by itself, IMO, is not worth 50% of the final product.

So if you have an idea for an app, and you don’t have money to hire a developer, my suggestion is to learn some part of the app development process and execute it. This does not have to be programming. There is also design, marketing, and business to do. If you can bring something more to the table than an idea, it will help you get development partners that last without battles.


The birth of an iPhone app

Published by woody on March 5th, 2010

A couple weeks ago, Ernesto and I were sitting in Shade, a small Greenwich Village bar with great Crepes, drinking our third or fourth Weihenstephaner Hefeweissbier, talking about how we should be developing iPhone apps.

shade-001

There are basically two ways we could go about doing it as indie developers. We could try to bang out a new simple app every few weeks and flood the app store with a bunch of (mostly clone) small apps. Each is low risk and most will generate no revenue, but if one is a hit it pays for the failures. Or we could try to think of one cool idea and spend some months developing it and hope it’s a home run. We decided to try to think of a home run. If we couldn’t, then we’d just start banging out apps and see what happens.

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